**Overview**
Join Housecall Pro as a Senior Product Marketing Manager - Market Strategy and help transform the home service industry! We're on a mission to empower service professionals across America's 100 million homes by building solutions that streamline operations and improve lives. Working remotely, you'll drive customer acquisition and revenue growth through strategic market insights, segmentation expertise, and data-driven go-to-market execution.
Our collaborative culture values innovation and big ideas while offering generous benefits including medical/dental/vision coverage, flexible PTO, equity opportunities, 401(k), and monthly tech reimbursements.
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Responsibilities **
You'll develop and maintain detailed segment definitions using firmographic, behavioral, and usage data while identifying high-opportunity focus areas. Your role involves crafting packaging and pricing strategies, including tiered offerings and industry-specific bundles with clear upgrade pathways. You'll create compelling, differentiated messaging for various segments and buyers, transforming insights into website content, product copy, emails, and sales materials.
Regular competitive analysis, win/loss studies, and battlecard development will be key deliverables. Working cross-functionally with Product, Growth Marketing, Sales, Fintech, Customer Success, and Analytics teams, you'll design and execute experiments across pricing, packaging, and lifecycle touchpoints. Performance monitoring includes tracking conversion rates, ACV, attach rates, payback periods, and churn metrics by segment.
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Requirements **
5–10 years of B2B SaaS product marketing experience required. You must excel at analytical thinking while possessing strong product marketing fundamentals. Cross-functional collaboration skills are essential, along with the ability to create concise briefs, manage project timelines, and deliver quality assets on schedule.
Success in this role requires comfort with data analysis, experimental design, and translating insights into actionable sales enablement content including talk tracks, objection handling tools, ROI calculators, and compelling case studies.
Monday to Friday, 9 AM – 5 PM (full-time)
Submit your application directly to We Work Remotely.
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