The Senior CRM Manager for Referrals at HelloFresh will be instrumental in enhancing customer growth through effective CRM strategies and optimizing the Referral program across multiple markets. Key responsibilities include designing end-to-end referral journeys, developing segmentation strategies, and leading performance optimization through data analysis and A/B testing. Candidates should have 3-5 years of experience in CRM, a data-driven mindset, and a strong creative instinct.