The Senior CRM Manager role at OMR in Hamburg focuses on advancing the company's CRM strategy and enhancing the HubSpot platform for data-driven customer experiences. Responsibilities include developing lifecycle campaigns, automating customer journeys, and optimizing CRM communications tailored to B2B and B2C audiences. The ideal candidate should have several years of experience in CRM or marketing automation, be proficient in HubSpot, and possess strong analytical skills.