Overview: Join Bytes & Pixels, a dynamic tech firm based in Munich, as we develop Labeless, an innovative mobile application that empowers consumers to make healthier dietary choices by scanning product barcodes for nutritional information. We are on the lookout for a dedicated part-time Performance Marketing Manager who will spearhead our growth through strategic, data-driven acquisition campaigns focusing on Meta Ads and Web2App funnels. If you have a passion for mobile growth and enjoy diving into data, we would love to connect with you.
Responsibilities : In this role, you will: - Strategically plan, execute, and optimize performance marketing campaigns on Meta platforms (Facebook & Instagram), aiming to enhance ROAS and reduce CPA. - Create and refine Web2App funnels to effectively transform web visitors into mobile app installations. - Innovate and test new acquisition funnels, such as in the skincare sector, to broaden our user base. - Analyze campaign performance metrics, recognize trends, and convert insights into actionable improvements. - Collaborate with the product team to craft and test ad creatives, copy, and landing pages. - Monitor and report on essential growth KPIs including installs, retention, ROAS, and CAC. - Keep abreast of updates on platforms, best practices, and new paid acquisition channels.
Requirements : To thrive in this position, you should possess: - 1 to 3 years of practical experience in performance marketing, preferably within a mobile app or D2C framework. - Proficiency in managing and optimizing Meta Ads campaigns (Facebook Ads Manager). - Knowledge of Web2App funnels, deep linking, and mobile attribution tools (such as Adjust, AppsFlyer, etc.). - An analytical mindset with the capability to interpret data and base decisions on KPIs. - Hands-on experience with A/B testing for creatives, audiences, and landing pages. - A self-starter attitude who flourishes in a fast-paced, lean startup atmosphere. - Fluency in English; German language skills are advantageous. - A location in or near Munich, or a willingness to work in a hybrid model.
Benefits : We offer: - A flexible part-time schedule that accommodates your lifestyle. - A hybrid work environment with the option to work from our Munich office. - A chance to directly influence the growth of a product utilized by numerous health-conscious individuals. - Close collaboration with the founder in a compact, entrepreneurial team. - The freedom to explore, learn, and shape the marketing strategy from inception. - Access to state-of-the-art AI tools within an innovative tech landscape.
Are you eager to support individuals in making healthier choices while advancing your marketing expertise? We look forward to your application! Please submit your CV along with a short note explaining your enthusiasm for this role. We review applications on a rolling basis and strive to respond within a few days.
Submit your application directly to FoodCheck (Bytes & Pixels GmbH).
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