Overview: Join FoodCheck, a forward-thinking tech company located in Munich, as a Part-Time Performance Marketing Manager. We are on a mission to revolutionize healthy eating through our innovative app, Labeless, which empowers consumers to make better food choices by scanning product barcodes for nutritional information. This role is perfect for someone who thrives on data-driven marketing strategies and is eager to contribute to the growth of a dynamic startup.
Responsibilities : In this role, you will be responsible for planning, executing, and optimizing performance marketing initiatives primarily on Meta platforms (Facebook and Instagram). Your focus will be on enhancing return on ad spend (ROAS) and reducing cost per acquisition (CPA). You'll also develop and refine Web2App funnels to maximize mobile app installs from web traffic.
Additionally, you'll experiment with new acquisition strategies, analyze performance metrics to identify trends, and collaborate with our product team to create compelling ad creatives, copy, and landing pages. Monitoring key growth indicators such as installs, retention, ROAS, and customer acquisition cost (CAC) will be an essential part of your role, along with staying informed on platform updates and best practices.
Requirements : The ideal candidate will possess 1-3 years of hands-on experience in performance marketing, preferably within a mobile app or direct-to-consumer (D2C) setting. Proficiency in managing and optimizing Meta Ads campaigns is essential. Familiarity with Web2App funnels, deep linking, and mobile attribution tools like Adjust or AppsFlyer will be advantageous.
You should have a strong analytical mindset, capable of interpreting data to drive informed decisions based on KPIs.
Experience with A/B testing for creatives, audiences, and landing pages is also required. A self-starter attitude is crucial, as well as fluency in English (German is a plus). Candidates should be based in or near Munich or be willing to work in a hybrid model.
Benefits : We offer a flexible part-time work schedule designed to fit your lifestyle, along with a hybrid working environment. You'll have a direct impact on the growth of a product that serves thousands of health-conscious consumers and work closely with our founder in a small, entrepreneurial team. Enjoy the freedom to experiment, learn, and help shape our marketing strategy, all while leveraging cutting-edge AI tools in an innovative tech space.
If you’re passionate about promoting healthier choices and eager to enhance your marketing expertise, we invite you to apply now with your CV and a brief message about what excites you about this role. We review applications continuously and aim to respond within a few days.
Submit your application directly to FoodCheck (Bytes & Pixels GmbH).
🔗 Apply on Employer Site →