The MarTech Lead at InfiCare Staffing is responsible for implementing the company's marketing technology stack, focusing on Google Tag Manager, GA4, and BigQuery. This role is pivotal in ensuring that data flows from web and app properties into analytics and marketing tools, thereby enhancing data-driven decision-making. The key responsibilities include maintaining the data layer contract, managing GTM and GA4 integrations, troubleshooting data discrepancies, and collaborating with the data team