The CRM & Lifecycle Manager role at Joko is focused on crafting effective lifecycle programs that engage new users and foster long-term loyalty. Key responsibilities include designing onboarding journeys for new users, developing retention and referral strategies, and maximizing lifetime value through tailored cross-channel experiences. The ideal candidate will have over five years of experience in B2C CRM, a strong grasp of CRM platforms, and a data-driven approach to decision-making.