The CRM & Lifecycle Manager at Joko plays a crucial role in shaping the user experience by driving engagement and loyalty through strategic lifecycle programs. Responsibilities include designing onboarding journeys, building retention initiatives, and maximizing user lifetime value through cross-channel communication. The ideal candidate should have over 5 years of experience in B2C CRM, be adept with modern CRM tools, and possess a strong data-driven and user-centric approach.